Privacy policy

This privacy policy explains how personal information is collected, used, stored and protected when you use the Baby Expo website and contact us. Baby Expo is operated by Astros Marketing (Pty) Ltd, 2 Makro Place, Sunnyrock 1401, and we process personal information in line with POPIA where applicable.

Who we are and scope of this policy

This policy applies to the Baby Expo website, including enquiries sent through the contact page and information provided in relation to visiting, exhibiting and general expo updates. The website operator is Astros Marketing (Pty) Ltd, 2 Makro Place, Sunnyrock 1401.

In this policy, “personal information” has the meaning given in the Protection of Personal Information Act, including information that can identify or relate to an individual. By using this website or submitting information through it, you acknowledge the practices described here.

What information we collect

We collect personal information that is necessary for a clear and practical purpose. The information collected depends on how you interact with the website and what you choose to send us through the enquiry form.

  • Name and surname.
  • Contact details such as email address and phone number if provided in a form submission.
  • Town, province or other location details relevant to an enquiry.
  • Information about whether you are enquiring as a visitor, exhibitor or supplier.
  • Message content you submit, including any attachments or notes you choose to provide.
  • Limited technical information such as browser type, device type, IP address and website usage data collected through cookies or similar tools.

Please do not send special personal information or health information unless it is strictly necessary for your enquiry. If you need medical or feeding guidance, please ask a clinic or midwife rather than relying on website content or an event enquiry.

How we use personal information

We use personal information for lawful purposes connected to running the Baby Expo website and organising the expo in Johannesburg, Pretoria and Durban. We only use information where there is a valid reason to do so under POPIA, including consent, a contractual step, legal compliance or our legitimate interests in operating the event and responding to enquiries.

  • To reply to messages sent through the contact page.
  • To provide information about visiting, exhibiting, talks and related event arrangements.
  • To manage exhibitor or supplier enquiries and follow up on requested information.
  • To improve website performance, security and usability.
  • To maintain internal records and meet legal or regulatory duties.

We do not sell personal information to third parties. We do not use enquiry information for unrelated purposes without a lawful basis or, where required, your consent.

Sharing of information

Personal information may be shared only where reasonably necessary for the operation of the website, the management of enquiries or compliance with legal obligations. Any sharing is limited to what is relevant for that purpose.

  • Service providers who help with website hosting, form handling, analytics, data storage or IT support.
  • Event administration or operational support parties where an enquiry relates to visiting or exhibiting.
  • Professional advisers where disclosure is required for legal, compliance or risk management reasons.
  • Authorities or regulators if disclosure is required by law.

Where an operator or supplier processes information on our behalf, we require appropriate confidentiality and security measures. If information is transferred across borders, we will take reasonable steps to ensure that the recipient is subject to a law, agreement or binding arrangement that provides an adequate level of protection.

Cookies, security and retention

This website may use cookies or similar technologies to remember preferences, understand website traffic and support basic site functions. You can usually control cookies through your browser settings, although some features may not work correctly if certain cookies are disabled.

We take reasonable technical and organisational steps to protect personal information against loss, misuse, unauthorised access, disclosure or damage. These measures may include access controls, secure systems, limited staff access and routine monitoring. No online method is completely secure, but we work to keep information appropriately protected.

We keep personal information only for as long as necessary for the purpose for which it was collected, or for longer if required by law, record-keeping obligations or the resolution of a dispute.

Your rights under POPIA

Subject to POPIA and any other applicable law, you may have the right to ask about the personal information we hold about you and to request that it be corrected, updated or deleted where appropriate. You may also object to certain processing or withdraw consent where processing is based on consent.

  • Request access to personal information we hold about you.
  • Request correction of incomplete, inaccurate or outdated information.
  • Request deletion where retention is no longer necessary or lawful.
  • Object to processing on reasonable grounds, where permitted by law.
  • Lodge a complaint with the Information Regulator if you believe your rights have been affected.

To exercise any of these rights, please use the enquiry form on our contact page and provide enough detail for us to identify your request and respond properly.

Updates to this policy

We may amend this privacy policy from time to time to reflect legal, operational or website changes. The latest version published on this page applies from the date it is posted. We recommend reviewing this page periodically if you use the website regularly or plan to send us personal information through the contact page.